About Us

Who Are We?
Auto Motion Works(AMW) is an intralogistics company based in Thailand that develops concepts and solutions to various industries. The company utilizes in-house technologies to increase the efficiencies of our customers’ supply chain while also simultaneously benefiting the local communities’ as well
Our Mission
Auto Motion Works exists to serve the global market by passing on our developed research and technology for the benefit of others.
Our Vision
To provide an intralogistic service that meets global standards and is recognized as Thailand’s leading intra-logistic company.
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The Beginning
Passionate about machinery while having a knack for innovation, Winit Sereeyothin had a vision. Working on the shop floor for Khon Kaen Fishing Net Co.,Ltd (1977), he soon realized his long term vision and founded Fortune Machinery (1994) in Khon Kaen province to manufacture and innovate weaving machines used in KKF’s production line. This however was merely a precursor to what was to come.
The Beginning
Passionate about machinery while having a knack for innovation, Winit Sereeyothin had a vision. Working on the shop floor for Khon Kaen Fishing Net Co.,Ltd (1977), he soon realized his long term vision and founded Fortune Machinery (1994) in Khon Kaen province to manufacture and innovate weaving machines used in KKF’s production line. This however was merely a precursor to what was to come.
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Pivotal Point
20 years into the establishment of Fortune Machinery, building up experience and gaining comfortability in maneuvering the specifications of machinery, Fortune Machinery made an innovative breakthrough.
Pivotal Point
20 years into the establishment of Fortune Machinery, building up experience and gaining comfortability in maneuvering the specifications of machinery, Fortune Machinery made an innovative breakthrough.
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Pivotal Point Continued
In 2009 Fortune Machinery was assigned to develop KKF’s automated warehouse. With 10 years of R&D and further exploration into the automation industry, Fortune Machinery reached a pivotal point; in 2013, the integration of Khon Kaen Fishing Net’s R&D division and Fortune Machinery soon became Auto Motion Works (AMW).
Pivotal Point Continued
In 2009 Fortune Machinery was assigned to develop KKF’s automated warehouse. With 10 years of R&D and further exploration into the automation industry, Fortune Machinery reached a pivotal point; in 2013, the integration of Khon Kaen Fishing Net’s R&D division and Fortune Machinery soon became Auto Motion Works (AMW).
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Continuous Development
Starting from the production of the Automated Storage and Retrieval System (ASRS), AMW soon diversified and innovated the product mix to other intralogistic products:
-Rail Guided Vehicles (RGV)
-Conveyors
-Transportation/Ground Level Lifts.
Alongside production, AMW also became a systems integrator, providing customers with service at the best of our abilities.Continuous Development
Starting from the production of the Automated Storage and Retrieval System (ASRS), AMW soon diversified and innovated the product mix to other intralogistic products:
-Rail Guided Vehicles (RGV)
-Conveyors
-Transportation/Ground Level Lifts.
Alongside production, AMW also became a systems integrator, providing customers with service at the best of our abilities. -
Where We Are Now
Today, Auto Motion Works is not only in the production sector of these technologies, but also a systems designer/integrator, providing customers with service at the best of our abilities. We have worked with a handful of Thailand-based companies, offering our ideas and service and wish to continue to do so moving forward.
Where We Are Now
Today, Auto Motion Works is not only in the production sector of these technologies, but also a systems designer/integrator, providing customers with service at the best of our abilities. We have worked with a handful of Thailand-based companies, offering our ideas and service and wish to continue to do so moving forward.